IDESIGN: DESIGN FOR LIFE

CYBERSALON IN ASSOCIATION WITH NMK & AIM @ THE SOUTHBANK CENTRE

Purcell Room & Queen Elizabeth Hall Foyer, Southbank Centre, Belvedere Road, London SE1 8XX <www.southbankcentre.co.uk>
Cost & Booking: iDesign Conference £55, Creatively Digital exhibition FREE
Event and exhibition information: <www.idesign-london.com>
Tickets available from the Southbank Centre online ticket sales
Nearest tube: Waterloo, Embankment

September 18th brings iDesign: Design for Life, a one day event providing the main digital focus for the London Design Festival. The conference and accompanying exhibition examines the impact of digital interactive media on all of our lives, and showcases some of the capitals most innnovative and exciting digital work. Bringing together some of the foremost practitioners and thinkers from online, mobile, film, games music and tv, the delegation will discuss how our collective digital future will pan out, and the importance of good design principles and practices for both social and economic benefit. iDesign: Design for Life is presented by dynamo London in association with NMK, AIG and Cybersalon, with support from the LDA.

As part of the iDesign public programme, Cybersalon presents Creatively Digital - a showcase of innovative, interactive work and emergent technology projects from a selection of small but perfectly formed design and media agencies - including Sennep, Troika and Someth;ng; fresh thinking from public broadcasters - including Channel 4's Big Art Project; and research and development initiatives - including Proboscis's DIFFUSION, Snout & StoryCubes projects and a range of work from Phd Researchers at the Digital Studios of Cambridge & Goldsmiths Universities.

While the iDesign conference programme requires a ticket - Creatively Digital is FREE and open to the general public. Everyone is welcome to participate in the talks, interact with the works and find out more about the diverse range of projects involved face-to-face.

During the conference lunch break and between 1.15-2.15pm, Martyn Ware presents Emergence - a showcase of innovation in interactivity and digital media...

Martyn is best known as a seminal 80s pop icon and co-founder of The Human League and Heaven 17. However, through the Illustrious Company - his recent creative venture with Vince Clarke of Depeche Mode, Yazoo and Erasure - and his current Arts Council supported convergent art project, the Future Of Sound, Martyn has been working with and and showcasing some of the latest developments in convergent media and emergent technologies. For Creatively Digital he invites a selection of practitioners at the forefront of interactivity to share and discuss their work - guests include:
Jason Bruges - founder of the Jason Bruges Studio which creates installations, sculptures and environments that focus on interaction with the individual and the environment,
Ross Phillips - Head of Interactive at SHOWstudio - an online fashion broadcasting company committed to pioneering, live fashion media and led by photographer Nick Knight,
Fiddian Warman - Managing Director and a Soda founder who has steered the company's evolution in developing creative tools that help communities work, play and learn together.